In 2019, crop insurance in India achieved significant success with the Pradhan Mantri Fasal Bima Yojana (PMFBY) in Assam, India managed by HDFC ERGO General Insurance Company Limited. Through comprehensive grassroots campaigns and collaboration with local officials, the scheme saw a dramatic increase in farmer enrolment: a 14,256% rise for Kharif sowing and a 2,579% increase for the Rabi season compared to the previous year. The intervention efforts included awareness camps, training sessions, and village meetings, along with extensive promotional materials such as information leaflets, banners, and posters.
From van campaigns and newspaper advertisements increased awareness of the bookstore even further. Such endeavours led to farmer enrolment in Kharif cycle with 93,627 hectares and a total of 1,48,975 farmers and 107,193 farmers with 47,585 hectares for Rabi cycle.
Due to these massive coverage extents, the beneficiaries of the agriculture sectors in Assam were provided with augmented financial stability through the government interventions, proving the need for intensive focused outreach education in government programmes